With a slow start to our snowfall this winter, as of this morning we have now received 59″ of snow just in February! March and April are setting up to be the best months for skiing & riding during the 2012-13 season. Starting on St. Patrick’s Day, March 17th, the town and ski area are jointly launching the month-long Spring Fever celebration, which will end on April 14th, closing day. While Spring in the Rocky Mountains is widely known for some of the best snow conditions along with abundant sunshine, Breckenridge will up the ante with some fantastic events, free concerts at the base of Peak 8, lodging deals, restaurant offers, a chili cook-off, Easter Egg hunt, beer festival, and much more.
Each year we focus our late season marketing efforts on attracting more visitors in April. While a Thanksgiving ski vacation can be a pretty popular time here in Breckenridge, the conditions are not always great. On the flip side, demand for April ski trips is not always as high, yet the conditions are almost always ideal. I find it ironic that people love to come skiing in November when we sometimes have a 20″ base of man-made snow and some very cold conditions, yet people don’t seem to be as excited about an April ski trip, even though we often close the ski area with the deepest base depth of the entire season. Although Easter can influence April demand considerably, our rates typically drop in April, and coupled with plenty of sunshine and longer days, it can be the single best time of year to be in Breck. I can’t tell you how many times I’ve skied deep powder on closing day, saddened only by the fact that the mountain was shutting down at the end of the day!
Stay tuned here as we will soon announce the lineup for the free Bud Light Live Concert Series, set to take place the last two weekends of the season, on April 6-7 and April 13-14.